Michael Zink is the vice president of technology at Warner Bros. (WB), where he is responsible for exploring emerging technologies to enhance WB’s capabilities for production, post-production, and distribution. This includes assessing new technologies and assisting with the setup and integration of digital workflows. He also participates in several standards associations, including the Blu-ray Disc Association, Consumer Technology Association, DCI, and SMPTE, among others, and he also serves as chairman for the UHD Alliance. Before joining WB in 2014, he worked at Technicolor for more than ten years, most recently as the vice president of technology strategy, where he was responsible for launching the production efforts around various new optical disc formats. Additionally, he was responsible for the promotion and adoption of Technicolor technology solutions within industry groups. Earlier in his career, he worked for several media production facilities in Germany.