AI/ML is changing the way media companies produce and distribute content. In this workshop, we review many of the ways AI/ML can be applied throughout the entire media production and distribution process. We build an end-to-end metadata enrichment workflow that extracts meaningful metadata from content (audio, video, and images). We then build a solution that uses Amazon Rekognition, Amazon SageMaker, Amazon Transcribe, Amazon Comprehend, and Amazon Mechanical Turk to analyze content, and we use it to enrich a viewing experience and assist with compliance. We also build and train a custom object detection model, which will be used to augment the data that Amazon Rekognition provides. We cover all aspects of AI/ML-based metadata generation, from labeling a dataset, to training and hosting a model, all the way to validating the metadata prior to playout.