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BEGIN:VEVENT
UID:18412bb2e1bc6c674d5ff2236d3bdc13a2b4644d@swoogo.com
DTSTAMP:20260813T000129Z
DESCRIPTION:Advancements in cinema and display technologies have allowed fo
 r wider color gamuts to become realizable. With this\, these technologies 
 have the capability to support and reproduce highly-saturated color conten
 t. It is important to remember\, though\, that the ability to produce colo
 rs with an extremely-high chroma component is strictly a capability of the
  technology and not a necessity that the image content must follow. In sho
 rt\, the decision to utilize the expanded gamut available in advanced cine
 ma technologies is at the discretion of the creative forces behind the pro
 ject. There are a number of different factors that can contribute to the c
 reative color decisions made for motion pictures\, with the primary factor
  being the aesthetic nature of the content produced. Through creative-pref
 erence assessments of saturation adjustments in various image content\, th
 e value of the expanded color gamut in motion picture mastering was assess
 ed. Three images of comparable chroma histograms were utilized in the stud
 y to feature human skin tones\, animated characters\, and natural scenery\
 , respectively. Upon being adjusted\, each image was rendered with color c
 ontent outside of the boundaries of the DCI-P3 gamut. A two-alternative-fo
 rced choice psychophysical study was conducted to estimate observer prefer
 ence of the saturation levels in each image. From the observers’ selection
 s\, the reaction to the expanded image saturation in the three images was 
 plotted and assessed for statistical significance. Through this study\, it
  was found that there is a preference to incorporate colors exclusive to w
 ider color gamuts that extend past the boundaries of Rec. 709 and DCI-P3. 
 It was also confirmed that the medium in which the content was generated h
 as an effect on the level of saturation preferred. Overall\, this research
  provides a look into how technical capability and artistic vision can be 
 connected. \n\nKeywords: cinema\, display\, wide color gamut\, saturation\
 , extremely-high chroma\, creative\, preference\, two-alternative-forced-c
 hoice\, psychophysical study
DTSTART:20191023T220000Z
DTEND:20191023T223000Z
LAST-MODIFIED:20260813T000129Z
LOCATION:Sacramento Room
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:An Investigation of Creative Power and the Value Wide Color Gamut B
 rings to Motion Picture Mastering
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:Advancements in cinema and display technologie
 s have allowed for wider color gamuts to become realizable.  With this\, t
 hese technologies have the capability to support and reproduce highly-satu
 rated color content.  It is important to remember\, though\, that the abil
 ity to produce colors with an extremely-high chroma component is strictly 
 a capability of the technology and not a necessity that the image content 
 must follow.  In short\, the decision to utilize the expanded gamut availa
 ble in advanced cinema technologies is at the discretion of the creative f
 orces behind the project.  There are a number of different factors that ca
 n contribute to the creative color decisions made for motion pictures\, wi
 th the primary factor being the aesthetic nature of the content produced. 
  Through creative-preference assessments of saturation adjustments in vari
 ous image content\, the value of the expanded color gamut in motion pictur
 e mastering was assessed.  Three images of comparable chroma histograms we
 re utilized in the study to feature human skin tones\, animated characters
 \, and natural scenery\, respectively.  Upon being adjusted\, each image w
 as rendered with color content outside of the boundaries of the DCI-P3 gam
 ut. A two-alternative-forced choice psychophysical study was conducted to 
 estimate observer preference of the saturation levels in each image.  From
  the observers’ selections\, the reaction to the expanded image saturation
  in the three images was plotted and assessed for statistical significance
 . Through this study\, it was found that there is a preference to incorpor
 ate colors exclusive to wider color gamuts that extend past the boundaries
  of Rec. 709 and DCI-P3.  It was also confirmed that the medium in which t
 he content was generated has an effect on the level of saturation preferre
 d.  Overall\, this research provides a look into how technical capability 
 and artistic vision can be connected.       <br /><br />\nKeywords: cinema
 \, display\, wide color gamut\, saturation\, extremely-high chroma\, creat
 ive\, preference\, two-alternative-forced-choice\, psychophysical study
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