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BEGIN:VEVENT
UID:f125b818f3926ac3ccf2f0dbc44398774f9517f9@swoogo.com
DTSTAMP:20260812T235448Z
DESCRIPTION:Traditionally\, the infrastructure required for broadcast media
  creation has consisted of specialized GPU workstations\, high-performance
  storage arrays\, complex networking\, and video wiring\; all of which are
  capital intensive and costly to maintain. \n\nOver the past year\, NBCUni
 versal has been evaluating a cloud infrastructure model\, to provide on-ai
 r media creation as a service to its creative teams. Virtual Desktop Infra
 structure (VDI) technology has been around for years\, but because of medi
 a specific challenges (GPU utilization\, frame rate\, color representation
 \, etc)\, it has not been fully adopted in media workflows\, until now.\n
 \nUtilizing GPU-enabled cloud-based virtual machines\, dynamically scalabl
 e high-performance cloud-native storage\, and infrastructure-as-code metho
 dologies\, we are now able to provide full end-to-end media production wor
 kflows in the public cloud. \n\nThe infrastructure-as-code philosophy trea
 ts compute\, storage\, database\, and network systems as software\; priori
 tizing automation\, efficiency\, versioning\, and reusability. Closely ali
 gned\, configuration management tools allow us to deploy software and spec
 ialized configurations to many systems simultaneously. Using an automation
 -forward approach\, we know exactly what is going to be applied\, how it w
 ill propagate through the infrastructure\, and what dependencies are invol
 ved.\n\nElastic scalability of compute and storage eliminates over-provisi
 oning (and its related capital investments)\, and provides the ability to 
 dynamically add/remove resources as necessary. Additionally\, the use of I
 P video technology enables devices and applications to share audio and vid
 eo across the network.\n\nThrough configuration examples and system diagra
 ms\, this paper will highlight the technical details of this programmatica
 lly reproducible solution\, as well as the challenges and benefits of medi
 a creation in the cloud. \n\nCritically\, we seek to offer the broadcast c
 ommunity an insight into “non-broadcast” technologies and tools which are 
 fast becoming crucial to our industry. \n\nKey data points and discussion 
 topics include network bandwidth and cloud connectivity requirements\, per
 formance metrics for cloud storage solutions\, scalability factors and use
 r experience – can creatives tell the difference between traditional works
 tations and cloud virtual machines?
DTSTART:20191022T233000Z
DTEND:20191023T000000Z
LAST-MODIFIED:20260812T235448Z
LOCATION:San Francisco Room
SEQUENCE:0
STATUS:CONFIRMED
SUMMARY:“Using Infrastructure-As-Code and the Public Cloud to Power On-air 
 Media Creation Platforms”
TRANSP:OPAQUE
X-ALT-DESC;FMTTYPE=text/html:Traditionally\, the infrastructure required fo
 r broadcast media creation has consisted of specialized GPU workstations\,
  high-performance storage arrays\, complex networking\, and video wiring\;
  all of which are capital intensive and costly to maintain.  <br /><br />
 \nOver the past year\, NBCUniversal has been evaluating a cloud infrastruc
 ture model\, to provide on-air media creation as a service to its creative
  teams.  Virtual Desktop Infrastructure (VDI) technology has been around f
 or years\, but because of media specific challenges (GPU utilization\, fra
 me rate\, color representation\, etc)\, it has not been fully adopted in m
 edia workflows\, until now.<br /><br />\nUtilizing GPU-enabled cloud-based
  virtual machines\, dynamically scalable high-performance cloud-native sto
 rage\, and infrastructure-as-code methodologies\, we are now able to provi
 de full end-to-end media production workflows in the public cloud.  <br />
 <br />\nThe infrastructure-as-code philosophy treats compute\, storage\, d
 atabase\, and network systems as software\; prioritizing automation\, effi
 ciency\, versioning\, and reusability. Closely aligned\, configuration man
 agement tools allow us to deploy software and specialized configurations t
 o many systems simultaneously.  Using an automation-forward approach\, we 
 know exactly what is going to be applied\, how it will propagate through t
 he infrastructure\, and what dependencies are involved.<br /><br />\nElast
 ic scalability of compute and storage eliminates over-provisioning (and it
 s related capital investments)\, and provides the ability to dynamically a
 dd/remove resources as necessary.  Additionally\, the use of IP video tech
 nology enables devices and applications to share audio and video across th
 e network.<br /><br />\nThrough configuration examples and system diagrams
 \, this paper will highlight the technical details of this programmaticall
 y reproducible solution\, as well as the challenges and benefits of media 
 creation in the cloud.    <br /><br />\nCritically\, we seek to offer the 
 broadcast community an insight into “non-broadcast” technologies and tools
  which are fast becoming crucial to our industry.  <br /><br />\nKey data 
 points and discussion topics include network bandwidth and cloud connectiv
 ity requirements\, performance metrics for cloud storage solutions\, scala
 bility factors and user experience – can creatives tell the difference bet
 ween traditional workstations and cloud virtual machines?<br />
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